I am a performance media buyer in Egypt, running Meta, TikTok and Snapchat Ads for eCommerce, education and service brands across Egypt and the Gulf. One accountable person who owns the funnel and reports in numbers you can trust.
Build Systems • Create Momentum
Open any case for the full breakdown and screenshots.
Fashion e-commerce
Online course
Online fitness coaching
Travel agencyI plan, launch and scale campaigns on Meta, TikTok and Snapchat, and keep moving budget toward whatever is actually selling.
Pixels, CAPI and UTMs set up so every sale is counted once, then checked against real orders before any budget moves.
Landing pages, checkout and order value tuned so the clicks you already pay for turn into orders at a higher rate.
Customer and competitor research turned into hooks, UGC briefs and offers, then tested until the winners show up on purpose.
I did not start in marketing. Three years at Telecom Egypt taught me how to read a buyer, before performance marketing taught me how to scale one.
I am Ahmed Wael, a performance media buyer based in Egypt. I plan, launch and scale paid campaigns on Meta, TikTok and Snapchat for eCommerce, online education, coaching, travel and service brands, and I own the funnel around them: creative testing, tracking and CRO. Across my accounts that adds up to EGP 18M+ in tracked sales.
Meta (Facebook and Instagram), TikTok and Snapchat Ads. On Meta I run website purchase, lead and click-to-WhatsApp campaigns. My fashion case ran Meta and TikTok side by side for the same product: 12.31x ROAS on Meta and 12.06x on TikTok, from EGP 105,013 in spend.
I work remotely from Egypt (GMT+2), in Arabic and English, with brands selling in Egypt and the Gulf. The industries so far include fashion, eCommerce, online education, fitness coaching, travel and lead generation, 14+ in total.
Four documented cases: 12x ROAS for a fashion brand on Meta and TikTok, EGP 1.8M from one online course at a blended 5.9x ROAS, 4.6x ROAS on click-to-WhatsApp for a coaching offer in the Gulf, and about $125K in travel bookings from roughly $1,063 of spend. Each case shows screenshots from the real ad account.
Yes. Two of my cases are click-to-WhatsApp: 1,079 conversations that returned a 4.6x ROAS for a coaching offer in the Gulf, and 12,351 conversations at $0.09 each for a travel agency. I judge these campaigns by the sales closed in the chat, and I train the sales team and write the chat scripts too.
Every claim rides on a real number from a real account. I read signals in order, hook rate, then CTR, then cost per purchase, and I scale on what the data supports, never on a lucky early ROAS. When the dashboard and the bank account disagree, I trust the bank and fix the tracking.
Fill in the short form below or message me on WhatsApp at +20 114 363 0855. Tell me what you sell and your monthly ad spend. I take a limited number of accounts each quarter so I can stay close to every one.
The full CV: results, numbers, skills and how I work, in a two page PDF.